sexta-feira, setembro 07, 2007
Como devia ser os funerais
Graham Chapman's funeral
(This is John's Cleese's speech at Grahan Chapman's funeral.)
quinta-feira, setembro 06, 2007
dados das visitas
Aqui está uma estatisticas das pessoas que se enganaram nas paginas de net...
"Sou um cidadão do mundo"
Visitas
Pelos vistos o blog está a contribuir para a globalização...
Só não estejam à espera que comece a escrever em várias linguas...
quarta-feira, setembro 05, 2007
Patos
"Os patos põem os seus ovos em silêncio. As galinhas, pelo contrário, gritam como loucas. Qual é o resultado? Toda a gente come ovos de galinha". Henry Ford
Marketing
Porque tem interesse geral aqui ficam enunciadas 10 ideias básicas das novas regras, ferramentas e competências de marketing (e um link para os mais curiosos).
1. Customers are becoming more powerful. They can draw comparisons.
2. The right content. Moral behaviour pays. People will no longer stand for being deprived on their rights.
3. Facilitate discoveries. People want to participate and not merely be the recipients of messages.
4. Facilitate conversation. Engage people in a dialogue.
5. Get people hooked. Useful information brings customers back again and again.
6. Grant recognition. Bonus programmes are made by machines for machines. People, however, want to get to know themselves. Self-esteem is more important than points.
7. Be motivational. "Customer loyalty" is one of the most abused terms of the past 20 years. Lower the barriers to entry, rather than raising them.
8. Shift happens. Creativity is migrating from the agencies to the customers.
9. Experiment. Without experiments there is no innovation.
10. Societing instead of marketing. Understand your customer, allow him to be involved. This creates trust.
[Fonte: David Bosshart, Gottlieb Duttweiler Institute]
1. Customers are becoming more powerful. They can draw comparisons.
2. The right content. Moral behaviour pays. People will no longer stand for being deprived on their rights.
3. Facilitate discoveries. People want to participate and not merely be the recipients of messages.
4. Facilitate conversation. Engage people in a dialogue.
5. Get people hooked. Useful information brings customers back again and again.
6. Grant recognition. Bonus programmes are made by machines for machines. People, however, want to get to know themselves. Self-esteem is more important than points.
7. Be motivational. "Customer loyalty" is one of the most abused terms of the past 20 years. Lower the barriers to entry, rather than raising them.
8. Shift happens. Creativity is migrating from the agencies to the customers.
9. Experiment. Without experiments there is no innovation.
10. Societing instead of marketing. Understand your customer, allow him to be involved. This creates trust.
[Fonte: David Bosshart, Gottlieb Duttweiler Institute]
Clareza
o factor mais importante para uma comunicação efectiva e liderante é a clareza: clareza de objectivo, clareza de estratégia, e clareza de execução.
Ian Rumsby, director-geral da Weber Shandwick
Ian Rumsby, director-geral da Weber Shandwick
terça-feira, setembro 04, 2007
segunda-feira, setembro 03, 2007
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